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Marketing Institute

Embark on your marketing journey 

Companies trying to achieve their Partner Program compliance must have one individual complete the Marketing Credential.

Click on the tabs below to find the information you require for your Marketing Journey ...

 

 

  • Marketing Training Requirements
  • Learn more about Marketing Tools
  • Additional Digital Marketing Training Resources

Requirement: Marketing training is not a competency requirement but does remain a tier-level requirement.

 

To earn the Marketing Institute Credential 2023 launch the  Marketing Institute curriculum 2023 and complete all required courses as well as 2 elective courses.

 

 

The training journey will provide

information on:

Overview of Dell Technologies Partner Program


How marketing investments lead to profitable growth


Key Pillars to engage with Dell technologies


Introduction to Tools and Resources


DEMAND GENERATION CENTER

Access all tools, including logos, fonts, and guidelines


CAMPAIGN PLAYBOOK

Create customizable campaigns


DIGITAL MARKETING TOOL

Access Dell Technologies content assets for your Campaign


PARTNER FINDER

Connect with potential customers


CONCIERGE SERVICES

Expert help with marketing campaigns


Marketing

Content Marketing

Creating and utilizing valuable and engaging content is a key tactic in any digital marketing strategy. Be sure to utilize these key resources to help you.

Marketing

Social Media

With the shift to primarily digital interactions, social media and social selling are more important techniques than ever before.

Marketing

Best Practices

There are many different digital marketing techniques. Use the content below to learn more about email nurture, internal communications, and more. 

Marketing

From the Experts

Learn about digital marketing best practices, insights, and trends through these subject matter expert videos. 

Marketing

Digital Events

Digital events are an important tool in our marketing arsenal. Audience expectations are different in a virtual setting. This presents obvious challenges, but it also offers big opportunities to create trust, relevance, preference, and loyalty that will advance the long-term success of your organization.